The rapid development of industrialized uses of silicon created this area's prominence as one of the world's leading technological hotspots. Today the area is home to leading companies who employ some of the brightest minds in the world. These consistently high paying jobs and exciting opportunities cause people to relocate here from all over the world.

However, not everyone wants to live here: those seeking nature's beauty, cleaner air and a more relaxed lifestyle often discover home in the San Lorenzo Valley, Los Gatos Mountains, Santa Cruz or the rural areas of Soquel, Scotts Valley and Aptos.